Entries Tagged as 'New Product Introductions'


Nov 12, 2015





EQ3 is thrilled to announce our new exclusive capsule collection: EQ3 Assembly. Embracing EQ3’s Canadian heritage, the collection features a mix of products from accessories to small furnishings as diverse as the country from which it was born, and is a raw snapshot of new blood in Canadian design.


Featuring unique pieces from 10 of Canada’s most talented emerging designers – EQ3 Assembly is a true assemblage that reflects the spirit of its makers and gives colour to a new national design identity.


Since 2001, EQ3 has been designing and manufacturing modern furniture and accessories in Winnipeg, Manitoba. Existing at the geographical centre of Canada, since its inception EQ3 has been quietly exploring the idea of Canadian design and what that looks like. Now is the time to start a louder conversation.


The collection will launch exclusively at the 18th annual Interior Design Show (IDS16)  with a limited edition pop-up shop on the show floor. Assembly will be available at EQ3’s Hanna Avenue location in Toronto starting on Friday, January 22, 2016, and at all other EQ3 locations starting on February 15, 2016.


EQ3 is proud to unveil the first five designers and products of its Assembly collection  featuring the works of: Kenneth Lavallee, MSDS Studios, Anthony Frank Keeler, Zoë Mowat Design and Thom Fougere Studios . The remaining five designers and products will be unveiled at the IDS16 Media Preview on Thursday, January 21, 2016.



Kenneth Lavalee
Winnipeg-based multidisciplinary artist Kenneth Lavallee has made his mark primarily by painting, drawing, and silk-screening, taking inspiration from his environment, his Metis culture andthe independent relationships formed therein. Like Lavallee’s Metis heritage, his Quilt design is a union of ideas, interpreting traditional Aboriginal philosophies through a modern lens.




MSDS Studios
Toronto’s MSDS Studios believes that furniture should act as a stimulating and intimate interface between human and building. Their work synthesizes considerations of material, form, space and brier into resolved works of interior, furniture and lighting design. Their Rack creation was inspired by a simple structure glimpsed in the 1953 film Tokyo Story, by Yasujiro Ozu. 




Anthony Frank Keeler
Award winning industrial designer Anthony Frank Keeler was born in Calgary and has contributed to a variety of work in Toronto as well as New York City. His pieces look to introduce unique forms with subtle emotional qualities. In all of his work, he strives to give character to mass produced objects while making sure they provide a useful function for the consumer. His Arc/Trapezoid Mirror is comprised of only three components – a nickel plated steel reflective surface, an oak support arm and brass fastener, truly simplifying the raw elements of form and function.




Zoë Mowat Design
Zoë Mowat Design, is a furniture and object design studio in Montreal, Quebec, founded by the talented designer Zoë Mowat. Her work has a strong sculptural component with emphasis on simple forms, bold colours and unusual material combinations. Her Dressing Table is designed to be a bright and colourful counterpart to any daily grooming ritual. The design explores geometric composition and takes its inspiration from the lines of Art Deco and the‘poudreuse’ of the past.




Thom Fougere Studio
Founded in Winnipeg and long-time partner of EQ3, Thom Fougere Studio creates products that are characterized by investigations into how we live and interact with the objects in our homes, resulting in pieces that are both subtle and archetypal in form. His Assembly Stool is an exercise in reduction and ergonomics. Like any surface meant for seating, the necessity of comfort is of the highest importance.


Join us for the unveiling of the remaining five designers and products of EQ3’s Assembly at IDS16.

Gifts That Give Back

Dec 3, 2014

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Now in its second incarnation, Generation Art begins as a design contest, calling on artists of all ages from across Canada to submit artwork fitting a particular theme. Winning pieces are selected and adapted for the Generation Art product line, which is produced by and sold exclusively at EQ3.


EQ3 is proud to announce Generation Art is now available in-store and online across Canada. From ottomans, to beanbags, to napkins, to ceramics, the 2014 Generation Art Collection is filled with gifts that give back this holiday season. All proceeds raised from the sale of the collection will go to support underprivileged youth in the arts via the Michaëlle Jean Foundation.



14” Cushions $49.99

All seven winning designs were transformed into 14” cushions.



Beanbags $299

A fun addition to your basement or kid’s bedroom, we love the two playful patterns represented on the Roman Beanbag.



Ottoman $179.99

EQ3’s classic Rubix Ottoman reimagined in two striking patterns.



Paper Napkins $3.99

Affordable and functional, these paper napkins make a great hostess gift for the holiday season. Pair with a great bottle of wine or selection of cheeses.



Ceramic Mug $6.99 & Platter $19.99

Four mugs and one serving platter were created amongst the winning designs. The variety of pattern and colour options allow for easy integration into any kitchen setting.


A few months ago we shared photos from the Generation Art preview event held at EQ3’s Canadian flagship location in Toronto. We had the opportunity to fly all seven winning artists to Toronto for the event. You can read that post here. What an amazing experience it was to witness all the artists together, experiencing their original art in a new way.


Congratulations to all the winners and happy shopping! Click here to shop the Generation Art Collection.



Nov 7, 2014

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Designing a collection of furniture is a challenging task to embark upon. Not specifically in relation to the sheer scope of work required (which is daunting) but more so the requirements of the project, constantly simmering in the back of your mind, that threaten to quash your ideas.


To make a real life comparison, designing such a group, comes down to balancing your metaphorical wardrobe in such a way that it includes those Céline shoes as well as a winter coat. You want the shoes but you need the coat.


The Klere collection was a lesson in said balance.




The project brief requested a white collection that spanned from bedroom to occasional and would appeal to a teenager and her grandma – no unnecessary adornment, something beautiful yet affordable.


We wanted each piece in the collection to have a distinct point of view, while needing to produce a multi-sku collection that would embody that quintessential white group that can work for anyone in any space, anywhere. We wanted this group to sit easily alongside existing EQ3 pieces while needing it to look amazing together.





Thanks in part to my love of  contradictions, I kept coming back to the idea of pairing stark white pieces with some of our heavy wood items. I loved the dramatic contrast between the two materials.




It was the latter want that became the starting point for the concept which grew into finding subtle ways to integrate introduce that dramatic quality into the pieces themselves. Opposing feelings, materials and forms create dynamic connections and we challenged ourselves to create such connections while working with the constraints of one color and two materials. Focusing in on creating interest through contrasting elements allowed us to achieve the elements we wanted while fulfilling our requirements.


We looked outside of furniture for images that captivated the feelings we hoped to exude.


Can we create a tactile dialogue without adding soft materials?




Custom drawer pulls with soft closing slides create a play between physical and mechanical interaction.




Can a smooth white surface be layered to simulate texture?



Layers of MDF and metal play with one another through relief detailing and set-backs creating shadowing and alluding to the textural component we desired.






Can something stark seem inviting?





How can we make something both serious and playful?



Off-kilter cuts and functional storage lend a dual personality to some of the otherwise serious elements of the collection.




Introducing: The Winston Collection

Oct 14, 2014

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There is something intriguing about buttons.

Perhaps it is that buttons transform a two dimensional surface into a three dimensional texture. Although every pull and every button seem to look the same, they are all slightly different, not generated with sterile perfection but pulled by hand. The result lends to a pattern with aleatoric order, and testimonies of the art of craftsmanship, and the skilled craftsman himself, that patiently connected strings, strips, squares and buttons to form Winston.





Winston Queen Bed in Jet Leaf Fabric



Winston Queen Bed with High Headboard in Jet Leaf Fabric


“The details are not the details. They make the Design” Charles Eames.


Details are intentional and have a purpose, some technical, some esthetic, some both. The cover for example, that drapes over the rails and foot board serves the technical purpose to seamlessly connect them; At the same time it is meant to be pleasing to the eye. The headboard details can be observed from a couple of meters away focusing on the continuous pattern, or from a close distance. Winston is meant to integrate itself into the orchestra of intentional and unintentional details that surround people; the folds on the duvet cover; the art on the wall; the objects on the nightstand and their coincidental composition.



Cover detail seamlessly connecting foot and side rails


Last but not least Winston is an homenage to inspiring icons such as the Barcelona Chair by Mies van der Rohe and the chesterfield sofa which have sustainably shaped the furniture landscape since their introduction.


If you would like to know more about Winston, we encourage you to visit one of our Stores ore on our Website here.

Introducing: The Oskar Collection

Oct 2, 2014

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After some time, effort and careful refinement, we would like to introduce our latest upholstery collection.


Oskar was designed for people that appreciate a classic modern sofa typology. The sofa consists of an upholstered hardwood and engineered wood frame, generously padded with foam and covered in fabric or leather. The body holds four cushions – two for the seat and two for the back. The cushions are constructed of a number of high resiliency foams with different densities and softness’s for optimal comfort. The sum of elements results in a balanced and grounded appearance that can easily integrate itself into various environments.



Oskar Sofa in Jet Shade fabric and Black Ash Legs







Oskar Chair in Jet Shade with Walnut Legs



Oskar Ottoman in Jet Shade with Black Ash Legs


Besides clarity and simplicity in design, functionality was very important in the development of Oskar. It is available in 16 distinct components with a vast amount of sectional configuration options as well as standalone pieces. All covers are removable and therefore easy to clean. Separate covers will be available for purchase in spring 2015.



Oskar Sectional consisting of Left Hand Facing Sofa Split and Right Hand Facing Sofa in Polo Slate and Walnut Legs





Oskar Arm and Seat Crowning Detail



Oskar Sofa Removable Cover Detail


So, if you have a bunch of crazy cats, spaghetti spilling kids or live in a small, big or anything in between space, Oskar may be the perfect fit for you. For more info sit, lay, measure, etc. it in one of our Stores or look it up online here.

Shop EQ3.com For Modern Furniture and Accessories