Here’s a roundup of some of our Instagram posts from September on @EQ3_Furniture.
Follow us at @EQ3_Furniture on Instagram for notices on promotions, new products, or for a look behind the scenes at EQ3.
Pets and babies have been used since the inception of print media as vehicles to soften images and render individuals more relatable. Daisy Woodward who writes one of my favorite monthly online columns The Pets (profiling famous people and their equally famous pets ) for Another magazine explains this phenomena as such: “Add a child or animal into a shot and the reaction will transform from ‘so-what’ to swoon”.
In our celebrity drenched culture we are constantly bombarded with photos aiming to achieve that aforementioned swoon factor. Although babies dominated the style sections in the mid 2000’s, lest we forget the days of Suri Cruise, now we see more and more pet-centric images. Sure we have the North West and Aila Wang’s of the world but people are just as eager to spend hours lamenting over the adorable kitten that was just posted on kittens of Instagram regardless of her lack of sartorial contribution.
In fact, brands are popping up whose entire platform is devoted to showcasing cuteness. The aforementioned catsofinstagram and their kitten/puppy/dog counterparts make it to the popular page on a daily basis and have developed a variety of social media platforms allowing fans to broadcast their admiration. Many other companies, such as popular NY/LA retailer Creatures of Comfort are taking advantage of the inherent likeability of say, a kitten in a pocket, while simultaneously boosting their exposure by splicing product plugs with sweet or hilarious portrayals of animals. In what may be the most meta approach of them all the publication “Cat People” showcases humans alongside of cats – individuals appear as a requisite supplement to the four legged creatures that are the undisputed stars of the publication.
Being in a business where my job requires me to stay relevant I spend a lot of time on the internet and trolling Instagram, where I often fall prey to vortex of cuteness. I revel in the opportunity to break up my time spent looking at beautiful images of interiors and furniture with something cute and cuddly. In an effort to pay it forward – I present a roundup of some of the cutest images submitted to me featuring cute and cuddly animals with poses ranging from innocent to seductive all with pieces of EQ3 furniture.
We’re wrapping up June with an Instagram round-up from the staff at EQ3.
Our favourite photograph this month comes from Heather, one of EQ3’s talented in-house Graphic Designers. Heather recently treated herself to a new Fiberglass Eames Rocker from Herman Miller – lucky girl – and here it is in all its mid-century modern glory. We love how the iconic chair looks in Heather’s turn-of-the-century character apartment.
Other Instagram highlights include cabin life, shots of two of our favourite customers (one human, one furry friend), and of course, more Eames.
Instagrams taken by staff at our Head Office and EQ3 retail stores. For more great Instagrams, follow our company account @EQ3_Furniture.
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