Here’s a roundup of some of our Instagram posts from September on @EQ3_Furniture.
Follow us at @EQ3_Furniture on Instagram for notices on promotions, new products, or for a look behind the scenes at EQ3.
The name “Blanche” is derived from French and means “white”. Besides the phonetic beauty of the word, it is meant to highlight the composition of natural materials used such as feathers, Belgian linen and solid birch wood.
The collection is generously proportioned, with deep seating and a higher back profile, resulting in an inviting and comfortable seating experience. It is available in two ways; with a linen slipcover or classically upholstered. The first lends to a more casual, relaxed feel and esthetic. The second has a more formal aesthetic with its tailored cover and is available in our complete range of fabric options.
Blanche Slipcover Sofa with Belgian Linen Cover
Blanche Loveseat in Key Largo Pumice
Blanche Chair in Polo Cream
Blanche Chair T-Cushion Detail Shot
Blanche Sofa Profile Detail Shot
The extension to a total amount of 17 components makes Blanche a highly flexible program with a vast amount of sectional configuration options. Certain configurations can be created in multiple ways, allowing spaces with entrance restrictions to fit bigger sectionals by using smaller components. That being said, a large 3×4 seat sectional can be created with two, three or four pieces.
Illustration of 3×4 seat sectional configuration using either: (from left to right) Right-Hand Loveseat, Corner, Armless Chair and Left-Hand Loveseat; or Righ-Hand Sofa Split and a Left-Hand Sofa
Versatile, comfortable, configurable. See (and sit on) Blanche in stores now or purchase online here.
Marimekko Kukkuluuruu Mug – Buy it here
Are you discouraged from making homemade pumpkin pie for Thanksgiving because having a quarter can of pumpkin puree leftover is unsettling? Here’s a solution… Make pumpkin Kahlúa coffee with it, obviously. Add 1 Tbsp. of the pumpkin puree to your mug with 1 oz of Kahlúa and two or three pinches of ground cinnamon. Mix it all together and fill the mug with your favourite coffee. Add cream, milk or sugar to taste and top it off with some whipped cream and another sprinkling of cinnamon. Enjoy!
Pets and babies have been used since the inception of print media as vehicles to soften images and render individuals more relatable. Daisy Woodward who writes one of my favorite monthly online columns The Pets (profiling famous people and their equally famous pets ) for Another magazine explains this phenomena as such: “Add a child or animal into a shot and the reaction will transform from ‘so-what’ to swoon”.
In our celebrity drenched culture we are constantly bombarded with photos aiming to achieve that aforementioned swoon factor. Although babies dominated the style sections in the mid 2000’s, lest we forget the days of Suri Cruise, now we see more and more pet-centric images. Sure we have the North West and Aila Wang’s of the world but people are just as eager to spend hours lamenting over the adorable kitten that was just posted on kittens of Instagram regardless of her lack of sartorial contribution.
In fact, brands are popping up whose entire platform is devoted to showcasing cuteness. The aforementioned catsofinstagram and their kitten/puppy/dog counterparts make it to the popular page on a daily basis and have developed a variety of social media platforms allowing fans to broadcast their admiration. Many other companies, such as popular NY/LA retailer Creatures of Comfort are taking advantage of the inherent likeability of say, a kitten in a pocket, while simultaneously boosting their exposure by splicing product plugs with sweet or hilarious portrayals of animals. In what may be the most meta approach of them all the publication “Cat People” showcases humans alongside of cats – individuals appear as a requisite supplement to the four legged creatures that are the undisputed stars of the publication.
Being in a business where my job requires me to stay relevant I spend a lot of time on the internet and trolling Instagram, where I often fall prey to vortex of cuteness. I revel in the opportunity to break up my time spent looking at beautiful images of interiors and furniture with something cute and cuddly. In an effort to pay it forward – I present a roundup of some of the cutest images submitted to me featuring cute and cuddly animals with poses ranging from innocent to seductive all with pieces of EQ3 furniture.
I am a fan of Behind the Scenes footage. Whether it be production stills or scenes from an electronic press kit (EPK) I find it fascinating. Primarily, I enjoy getting a sense of how a production is made: What camera systems had been used? What lenses? What kind of support was being used for the camera – crane or dolly? Steadicam or handheld? Then I like to check out the lighting, then the sets…I could go on and on about what interests me technically. But technical aspects aside, the thing I love most about BTS footage is seeing the people involved candidly at work.
While photographing our EQ3 2014-15 Fall/Winter Catalogue I attempted to also capture some BTS footage that I felt would document our work experience on set:
Thom + Hasselblad 503CW + CFV50
The reverse angle that reveals all. See the final shot on page 27.
Stylist extrordinaire Mr. Clifford Goodwill.
Fun fact: We tried to incorporate something of Bruno Munari in all our shots.
Foreground foliage. See the result on pages 36 + 37.
Thom handling a priceless Bertoia to use in our Reverie + Herman Miller Lounge chair + ottoman shot on pages 8 + 9.
Calculating weather patterns + checking out IG.
A storyboard drawing Thom had done for us to re-create. I think we nailed it. Go check it out for yourself on pages 40 + 41.
- Charles, EQ3 Marketing Photographer
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