Now in its second round, EQ3 has developed a limited edition product line in support of the Michaëlle Jean Foundation, Generation Art, featuring winning artwork submitted by seven emerging Canadian artists of all ages. The winning pieces were selected from hundreds of entries that reflected on the theme Celebrating Canadian Diversity.
Winners clockwise from top left: James Culleton, Andrew Lee, Johanne Laventure, Tristen West, Selina Wong, Andrew Dick, Melanie Kane.
Just a few weeks ago on September 23rd, EQ3 launched Generation Art with a special event that took place at EQ3’s Flagship location in Toronto’s Liberty Village. EQ3 flew in all winning artists from all corners of Canada to Toronto for a 4-day trip for two to attend the launch event and enjoy the local sites.
All seven Generation Art contributing artists
Artists got the chance to meet one another and check out how EQ3 reinterpreted their work for the new product line.
FMJF Director of Communications and Programs Peter Flegel with Generation Art winning artist James Culleton
EQ3 President and CEO Peter Tielmann with FMJF Co-Founder and Co-Chair Jean-Daniel Lafond.
EQ3’s Peter Tielmann and FMJF’s Jean-Daniel Lafond addressed media, winners and special guests with a warm welcome and encouraged those in attendance to purchase a Generation Art gift that gives back this holiday season.
This year, Generation Art is made up of pillows, ottomans, beanbags, paper napkins, ceramics mugs and serving platters.
Generation Art is available now at the EQ3 flagship location in Toronto’s Liberty Village – 3-51 Hanna Avenue. Look for the line at all Canadian locations and online at EQ3.com December 1, 2014.
All proceeds raised from the sale of the product line will be reinvested into FMJF’s programs for underserved youth. Learn more about Generation Art and EQ3’s commitment to the Michaëlle Jean Foundation here.