Designing a collection of furniture is a challenging task to embark upon. Not specifically in relation to the sheer scope of work required (which is daunting) but more so the requirements of the project, constantly simmering in the back of your mind, that threaten to quash your ideas.
To make a real life comparison, designing such a group, comes down to balancing your metaphorical wardrobe in such a way that it includes those Céline shoes as well as a winter coat. You want the shoes but you need the coat.
The Klere collection was a lesson in said balance.
The project brief requested a white collection that spanned from bedroom to occasional and would appeal to a teenager and her grandma – no unnecessary adornment, something beautiful yet affordable.
We wanted each piece in the collection to have a distinct point of view, while needing to produce a multi-sku collection that would embody that quintessential white group that can work for anyone in any space, anywhere. We wanted this group to sit easily alongside existing EQ3 pieces while needing it to look amazing together.
Thanks in part to my love of contradictions, I kept coming back to the idea of pairing stark white pieces with some of our heavy wood items. I loved the dramatic contrast between the two materials.
It was the latter want that became the starting point for the concept which grew into finding subtle ways to integrate introduce that dramatic quality into the pieces themselves. Opposing feelings, materials and forms create dynamic connections and we challenged ourselves to create such connections while working with the constraints of one color and two materials. Focusing in on creating interest through contrasting elements allowed us to achieve the elements we wanted while fulfilling our requirements.
We looked outside of furniture for images that captivated the feelings we hoped to exude.
Can we create a tactile dialogue without adding soft materials?
Custom drawer pulls with soft closing slides create a play between physical and mechanical interaction.
Can a smooth white surface be layered to simulate texture?
Layers of MDF and metal play with one another through relief detailing and set-backs creating shadowing and alluding to the textural component we desired.
Can something stark seem inviting?
How can we make something both serious and playful?
Off-kilter cuts and functional storage lend a dual personality to some of the otherwise serious elements of the collection.