Nov 12, 2015





EQ3 is thrilled to announce our new exclusive capsule collection: EQ3 Assembly. Embracing EQ3’s Canadian heritage, the collection features a mix of products from accessories to small furnishings as diverse as the country from which it was born, and is a raw snapshot of new blood in Canadian design.


Featuring unique pieces from 10 of Canada’s most talented emerging designers – EQ3 Assembly is a true assemblage that reflects the spirit of its makers and gives colour to a new national design identity.


Since 2001, EQ3 has been designing and manufacturing modern furniture and accessories in Winnipeg, Manitoba. Existing at the geographical centre of Canada, since its inception EQ3 has been quietly exploring the idea of Canadian design and what that looks like. Now is the time to start a louder conversation.


The collection will launch exclusively at the 18th annual Interior Design Show (IDS16)  with a limited edition pop-up shop on the show floor. Assembly will be available at EQ3’s Hanna Avenue location in Toronto starting on Friday, January 22, 2016, and at all other EQ3 locations starting on February 15, 2016.


EQ3 is proud to unveil the first five designers and products of its Assembly collection  featuring the works of: Kenneth Lavallee, MSDS Studios, Anthony Frank Keeler, Zoë Mowat Design and Thom Fougere Studios . The remaining five designers and products will be unveiled at the IDS16 Media Preview on Thursday, January 21, 2016.



Kenneth Lavalee
Winnipeg-based multidisciplinary artist Kenneth Lavallee has made his mark primarily by painting, drawing, and silk-screening, taking inspiration from his environment, his Metis culture andthe independent relationships formed therein. Like Lavallee’s Metis heritage, his Quilt design is a union of ideas, interpreting traditional Aboriginal philosophies through a modern lens.




MSDS Studios
Toronto’s MSDS Studios believes that furniture should act as a stimulating and intimate interface between human and building. Their work synthesizes considerations of material, form, space and brier into resolved works of interior, furniture and lighting design. Their Rack creation was inspired by a simple structure glimpsed in the 1953 film Tokyo Story, by Yasujiro Ozu. 




Anthony Frank Keeler
Award winning industrial designer Anthony Frank Keeler was born in Calgary and has contributed to a variety of work in Toronto as well as New York City. His pieces look to introduce unique forms with subtle emotional qualities. In all of his work, he strives to give character to mass produced objects while making sure they provide a useful function for the consumer. His Arc/Trapezoid Mirror is comprised of only three components – a nickel plated steel reflective surface, an oak support arm and brass fastener, truly simplifying the raw elements of form and function.




Zoë Mowat Design
Zoë Mowat Design, is a furniture and object design studio in Montreal, Quebec, founded by the talented designer Zoë Mowat. Her work has a strong sculptural component with emphasis on simple forms, bold colours and unusual material combinations. Her Dressing Table is designed to be a bright and colourful counterpart to any daily grooming ritual. The design explores geometric composition and takes its inspiration from the lines of Art Deco and the‘poudreuse’ of the past.




Thom Fougere Studio
Founded in Winnipeg and long-time partner of EQ3, Thom Fougere Studio creates products that are characterized by investigations into how we live and interact with the objects in our homes, resulting in pieces that are both subtle and archetypal in form. His Assembly Stool is an exercise in reduction and ergonomics. Like any surface meant for seating, the necessity of comfort is of the highest importance.


Join us for the unveiling of the remaining five designers and products of EQ3’s Assembly at IDS16.

Generation Art Launch Event

Oct 9, 2014

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Now in its second round, EQ3 has developed a limited edition product line in support of the Michaëlle Jean Foundation, Generation Art, featuring winning artwork submitted by seven emerging Canadian artists of all ages. The winning pieces were selected from hundreds of entries that reflected on the theme Celebrating Canadian Diversity.


Winners clockwise from top left: James Culleton, Andrew Lee,  Johanne Laventure, Tristen West, Selina Wong, Andrew Dick, Melanie Kane.

Winners clockwise from top left: James Culleton, Andrew Lee, Johanne Laventure, Tristen West, Selina Wong, Andrew Dick, Melanie Kane.

Just a few weeks ago on September 23rd, EQ3 launched Generation Art with a special event that took place at EQ3’s Flagship location in Toronto’s Liberty Village. EQ3 flew in all winning artists from all corners of Canada to Toronto for a 4-day trip for two to attend the launch event and enjoy the local sites.


All seven Generation Art contributing artists

All seven Generation Art contributing artists


Artists got the chance to meet one another and check out how EQ3 reinterpreted their work for the new product line.




FMJF Director of Communications and Programs Peter Flegel with Generation Art winning artist James Culleton

FMJF Director of Communications and Programs Peter Flegel with Generation Art winning artist James Culleton


EQ3 President and CEO Peter Teilmann with FMJF Co-Founder Jean Daniel Lafond

EQ3 President and CEO Peter Tielmann with FMJF Co-Founder and Co-Chair Jean-Daniel Lafond.


EQ3’s Peter Tielmann and FMJF’s Jean-Daniel Lafond addressed media, winners and special guests with a warm welcome and encouraged those in attendance to purchase a Generation Art gift that gives back this holiday season.




This year, Generation Art is made up of pillows, ottomans, beanbags, paper napkins, ceramics mugs and serving platters.




Generation Art is available now at the EQ3 flagship location in Toronto’s Liberty Village – 3-51 Hanna Avenue. Look for the line at all Canadian locations and online at December 1, 2014.


All proceeds raised from the sale of the product line will be reinvested into FMJF’s programs for underserved youth. Learn more about Generation Art and EQ3’s commitment to the Michaëlle Jean Foundation here.


Freebie: Printable October Calendar

Oct 2, 2014

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October’s free printable planner showcases the newest member of the EQ3 upholstery family. Oskar is classic yet modern, with a removable slipcover for easy cleaning. Available in both fabric and leather, choose from over 130 cover options for a look to suit your space.


Click here to download and print the October Monthly Planner.


Feature Image: Oskar Loveseat in leather


Note: This calendar is intended for personal use only. Print it, enjoy it and share it with your friends! However, commercial use and distribution of this calendar for profit is strictly prohibited. Thanks for your cooperation.



Work Crush: Stephanie Martin

Aug 27, 2014

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Employee: Stephanie Martin

Store: EQ3 ByWard Market, Ottawa

Job Title: Assistant Manager

Years at EQ3:  2


Stephanie's Work Crush


About Stephanie:

Stephanie was born in Richmond Hill and moved to Ottawa five years ago to become an interior decorator. She’s secretly (but not any more) a science nerd. “I am addicted to researching the latest news on astrophysics and watching the new series The Cosmos.”


Stephanie’s Work Crush:

 “Blanche! What could be better than feather filled cushions and an all natural linen slip cover? All I want to do is take a nap on this beautiful sofa and cuddle up with my puppy to watch a movie. Clean lines and comfort – this is my version of modern living.”


Like the Blanche? Buy it here!

Work Crush: Sam Benda

Jul 29, 2014

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We’re loving our new Work Crush series dedicated to EQ3 retail staff and their favourite products. Today we introduce Sam from Toronto.


Employee: Sam Benda

Store: EQ3 King Street East, Toronto

Job Title: Sales Manger

Years at EQ3:  4



About Sam:


Born in Whitehorse and raised on Vancouver Island, Sam loves the outdoors and nature. She graduated from OCAD in Toronto from the Environmental Design program. An avid cyclist, Sam once rode from Vancouver to Seattle. To date she’s competed in two triathlons and one duathlon.


Sam’s Work Crush:


“I’ve chosen the product for its simplistic design, solid wood construction, and the fact I holds a significant amount of weight. I also like the idea of it not having a back so it could be used as a room divider.” – Sam


The Reclaimed Teak Shelving unit is part of a large, cohesive collection made with solid reclaimed teak planks from Indonesia. Learn more about the reclaiming process here.

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