Sissi Edholm and Lisa Ullenius are the women behind Edholm Ullenius, a Stockholm based studio of graphic design and illustration. Since 2002, Edholm Ullenius has worked with a wide range of clients and produced an exciting body of work including our Kayak dishes and napkins. They most recently took on the task of designing a line of mid-century inspired prints. The end result was a fun, cohesive collection with striking line work and bold colour blocking. The prints were carved into blocks which were then hand stamped directly onto recycled paper.
The Avenue collection is designed to fit perfectly within the new Edge Picture Frames. Working with Edholm Ullenius has always been a pleasure. We are super excited about the official launch of artwork at EQ3 to help complete your beautiful spaces! You can now find them in-stores or online here.
Nina Quark: What was the defining point where you each knew you wanted to pursue design as a career?
Edholm Ullenius: It´s a feeling we both had since we were very young. Around the time we were graduating high school we both realized we actually could do this for a living, that was an amazing insight and we started planning how we best could make it happen. The way to where we are today has been long and winding, but we wouldn´t like to miss out on any of those experiences.
NQ: At which stage of a project are you most excited?
EU: At the beginning and at the end. At the middle we usually get the feeling of having no clue what we are doing. It´s a rollercoaster ride which hopefully ends with the feeling of pushing ourselves to a new creative level. We love the saying: “Always give the client what they need, not always what they think they want”.
NQ: Which method, or medium, do you find best portrays what you’re trying to communicate?
EU: We are very grateful that we get the chance to work with many different materials and products. All though we must say that textile is our favourite choice. The textile texture adds an extra touch and the possibilities to create what you want are endless.
NQ: What was your inspiration behind the Avenue Block Prints?
EU: The inspiration came from the naive style of mid-century design (1950/1960s). It´s also the result of letting your imagination run free and creating something abstract, yet with a character.
NQ: In the future, what is one project that you would love to take on – individual or duo?
EU: We would love to collaborate with architects and scale up our designs, as placed on the front of a house for example. We are both fascinated by science and must however say that our dream client is NASA.