Behind The Scenes – EQ3 Fall/Winter 2014 Catalogue

Sep 5, 2014

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I am a fan of Behind the Scenes footage. Whether it be production stills or scenes from an electronic press kit (EPK) I find it fascinating. Primarily, I enjoy getting a sense of how a production is made: What camera systems had been used? What lenses? What kind of support was being used for the camera – crane or dolly? Steadicam or handheld? Then I like to check out the lighting, then the sets…I could go on and on about what interests me technically. But technical aspects aside, the thing I love most about BTS footage is seeing the people involved candidly at work.

 

While photographing our EQ3 2014-15 Fall/Winter Catalogue I attempted to also capture some BTS footage that I felt would document our work experience on set:

 

 

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Thom + Hasselblad 503CW + CFV50

 

 

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The reverse angle that reveals all. See the final shot on page 27.

 

 

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Stylist extrordinaire Mr. Clifford Goodwill.

 

 

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Fun fact: We tried to incorporate something of Bruno Munari in all our shots.

 


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Foreground foliage. See the result on pages 36 + 37.

 

 

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Thom handling a priceless Bertoia to use in our Reverie + Herman Miller Lounge chair + ottoman shot on pages 8 + 9.

 

 

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Calculating weather patterns + checking out IG.

 

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A storyboard drawing Thom had done for us to re-create. I think we nailed it. Go check it out for yourself on pages 40 + 41.

 

– Charles, EQ3 Marketing Photographer

 

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