#EQ3SF American Flagship’s Design Revealed

May 31, 2014

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Hello San Francisco! This morning marks opening day for EQ3′s new American Flagship Store: EQ3 San Francisco.

 

Located in a warehouse in San Francisco’s Design District, the 12,000 square foot retail showroom was designed to balance EQ3′s modern aesthetic with the industrial nature of the historic structure. EQ3′s Creative Director, Thom Fougere, headed up the new design; and, here we’ve compiled a selection of Thom’s work from each stage of the design process – from initial concept drawings and modelling, to progress shots during construction, to final photographs of the completed showroom.

 

Of course, pictures could never compete with the real thing, so if you’re near the Bay Area, stop by and see the new flagship store in person! Remember to Instagram or Tweet your experience with #EQ3SF for a chance to win furniture from EQ3!

 

 

CONCEPT

 

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Model, EQ3 San Francisco

 

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Plan, EQ3 San Francisco

 

 

CONSTRUCTION

 

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Thom set up this makeshift desk in the existing space while he worked on the new design

 

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COMPLETED DESIGN

 

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Window vinyls designed by Alex, in-house graphic designer at EQ3

 

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Marimekko shop-in-shop at EQ3 San Francisco

 

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Image Source: All photographs credited to Thom Fougere

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