EQ3’s Casegoods Product Developer Finds Inspiration in Transit

Apr 24, 2014

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Part of being an EQ3 product developer, means getting to visit interesting places throughout the year. And this is certainly true for Madi, EQ3’s Casegoods product developer. She regularly heads to the Eastern parts of the world for long stints in far off countries, and today, Madi’s sharing photographs from her most recent trip.


Unlike our Upholstery products, which are made in Canada, the majority of our casegoods collections are manufactured overseas. At EQ3, I work closely with a few amazing teams of people in China, Taiwan, Indonesia and Vietnam, and I have the opportunity to visit them often to review samples, develop our designs and hunt for new and exciting materials to use for our products.


During my travel, which is typically every six to eight weeks, I have the opportunity to experience many amazing places and cultures that inspire me, and motivate me in my work and life.


I have been to the edge of the North Korean – China border, to the central Java region of Indonesia all the way to Taipei, and have met the most amazing people and seen some equally amazing things along the way. Below are a few of my more memorable photos.



Arial view of Southern China


The photo above is taken near Shenzhen China, a city that is part of the Pearl River Delta, and represents the general density of this area in China. The feeling of claustrophobia is un-avoidable when experiencing this area from a detached frame of reference. That being said, I promise that once you embrace the chaos and become accustom to the rhythm of this interesting place, one can draw a lot of inspiration from this country that is changing dramatically each day.



Pink + Green Stone – Marble Supplier


Embracing chaos aside, sometimes I need a break from the speed and amount of people that surround me most days.


During such a break I turned a corner and stumbled upon the most magical of marble stones. Much like wood, the natural variations in marble create a condition that is completely original and beautiful in the way that not even true talent could create. A totally authentic example of finding beauty where you least expect it.


photo3-sizedInteresting wood – Oak supplier


As is reflected in our current product line, we’re all going crazy for natural woods, primarily Oak, Ash and Reclaimed teak. When we can, we work with suppliers who have their own sustainably harvested plantations. These suppliers are always fun to visit as I get to spend some time studying the interesting forms the logs have assumed. I love how these permanent deviations in form are meaningful representations of the life each tree has lived.



Albasia Forest


Sometimes we spend time touring the forests themselves. Above is a photo of Albasia trees – the supermodels of the forest. These girls grow super tall and thin, and at a very rapid pace. Their wood is low-density, light and easy to work with.



Curbside – Vietnam


A lot of my time is spent in transit. Transit creates in-between moments that, for me, were the moments I used to catch up on everything one needs to catch up on these days (email < instagram), but now are the moments where I fall in love with wherever I am, even just for a minute.


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