The Story Behind Marimekko’s Tablecloths + an In-store Event

Apr 9, 2014

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When it comes to patterns and textiles, Marimekko is in a league of their own. Their highly coveted fashion and home goods are timeless – a constant in the design industry and instantly recognizable to anyone familiar with the brand.

 

Take for example Unikko (poppy), Marimekko’s most iconic pattern. Designed in 1964 by Maija Isola, Unikko reflected an easy-going and positive attitude, and became an instant success. Its popularity has continued to climb over the past 50 years, and today Unikko’s graphic and distinctive design is so closely intertwined with the brand that it acts almost as a symbol of Marimekko.

 

Marimekko-Unikko-Tablecloth-and-Tableware-cropped

© 2014 Marimekko

 

There is a lot of history wrapped up in Marimekko products, and this is especially true for their tablecloths. With proper care, they are meant to last for many years, to be passed down from one family member to another. In an effort to preserve a tablecloth’s design history as it changes hands, Marimekko traditionally hems the ends of their tablecloths, leaving the sides with a raw, un-hemmed edge. The white salvage left visible on each side notes the print designer’s name, name of the print, year it was designed, and material and care instructions. In this way, future generations will be able to know and celebrate the history of their tablecloth.

 

Check out EQ3’s curated selection of Marimekko fabrics at EQ3.com. Fabrics are available in-store at EQ3 locations featuring a Marimekko shop in shop, and are sold by the metre, ready to be transformed into amazing accessories for the home. Don’t have time for sewing projects? That’s okay! Many of our shop in shops work with an in-house seamstress who will turn your fabric into drapery, toss cushions, tablecloths, or anything else you can dream up.

 

This Saturday, select EQ3 Marimekko shop in shops will be hosting a special in-store Tablecloth Event. Purchase your favorite Marimekko fabric by the meter and they’ll sew you a rectangle or square tablecloth for free! Tablecloths can be sewn in true Marimekko style (ie. leaving the two sides un-hemmed) or in more typical fashion (ie. all four sides hemmed).

 

Also, starting Thursday, save 25% off all Marimekko Fabric in the shop. Sale ends Monday, April 14th.

 

Marimekko-Shop-in-Shop-Store-Event

 

Marimekko-fabric-EQ3-shop-in-shop

 

Event runs Saturday, April 12 from noon until 3pm local time.

Participating EQ3 Marimekko Shop in Shops: Toronto – Hanna, Toronto – King Street, Ottawa, Winnipeg and Emeryville CA.

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