Visions of Urban Living: The FvF Apartment by Vitra

Mar 4, 2014

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Freunde von Freunden, translated as “Friends of Friends,” is an international interview magazine portraying people of diverse creative and cultural backgrounds. The magazine brings attention to artistic industries and provides an authentic look at the way people live and work. Just as its name implies, Freunde von Freunden started out by sharing portraits and stories of their friends. In just a few short years, the magazine has extended its reach globally, and today FvF features interviews with artists, designers and creatives from almost every part of the world.

 

FvF Apartment by Vitra_406100

Interior of Artbau (translated as “Old Building”), the FvF Apartment by Vitra.

 

Freunde von Freunden has always been about people, but you can also count on them to deliver gorgeous photography of the apartments and workplaces where these creatives live and work. The concept of international urban living is presented throughout Freunde von Freuden’s work (including their 2011 printed publication, the FvF Berlin Book) and a common thread was discovered: Suiss furniture manufacturer Vitra. In over 500 portraits of international creatives, in almost 50 cities internationally, Vitra has always been a reappearing and natural, but not coincidental, component.

 

Based on their common styles and experiences, Vitra and Freunde von Freudon opened Altbau, their first apartment in Berlin, last week. Altbau, translated as “Old Building,” is a 65 square metre (700 square foot) flexible and adaptable space. The apartment will offer a platform for innovative products from friends and fellow partners, and will serve as a venue for events and presentations.

 

We’re a big fan of Freunde von Freudon, and since EQ3 is an authorized Vitra dealer, we’re naturally excited to follow this new collaborative project. We encourage you to check out Vitra.com and FreundevonFreundon.com each month to see more inspiring examples of selected creative minds.

 

FvF Apartment by Vitra_406101

 

FvF Apartment by Vitra_406103

 

Image Source: All photos used with permission from Vitra.

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