The Craft: Interior Prop Styling with Covet Magazine

Oct 21, 2013

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We wanted to learn about the creative process behind specific crafts and art forms (and we thought you might too!), so we’re launching a new blog series that visually documents the work and skills of designers, artisans and other creatives. Each post will highlight a different craft and will feature photographs, taken by us, of the process.

 

To kick off the series, we’re taking you inside a one-story home in Winnipeg’s beautiful Riverview neighbourhood, where Kara Marantz was setting up for a photoshoot with photographer Rachael King Johnson for Covet Magazine. Kara, an interior designer and an EQ3 Shop at Home design consultant, had worked closely with the homeowners, helping them revamp their open concept kitchen and dining room (pictured here) and adjoining living room (not shown).

 

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Designer Kara Marantz anchored the open-concept dining area with EQ3′s popular Harvest Dining table.

 

 

It was late August, and in typical prairie fashion, the day was a hot and humid one. Inside the home, though, Kara and the folks from Covet were busy prop styling the interior with autumnal-inspired goods, along with a few home accessories from EQ3. The complete design is featured in Covet’s Fall 2013 issue, but we snuck a few shots of our own to show you what went on behind the scenes.

 

THE MAGAZINE PROCESS

 

Covet co-founders Leigh and Bahia begin every feature by looking at the space they want to photograph for the magazine. They get to know the family and the designer to find out how the space is used so they can share the family’s story in such a way that readers can connect with the design and be inspired by it. The magazine’s founders strive to source local goods whenever possible, so that readers can easily buy the items they see and love. And, when it comes time to prop style for a photoshoot, Leigh and Bahia are careful to add to existing elements, rather than overhaul the interior. Leigh admits that everything is a blur. “How everything comes together,” says Leigh, “…it surprises you. It’s (been) such a positive experience, overall.”

 

THOUGHTS FROM A DESIGNER

 

We asked Kara Marantz for her thoughts on the day’s shoot. This was her first time going through the process (though you’d never have guessed it…she was a pro) and we wanted to know what she thought of the experience.

 

“I have been reading design magazines for years but it was really interesting participating in the styling for a photoshoot, as this was my first time. The staging of food and drink to enhance the spaces and provide a more lived in look was great fun. I really enjoyed the process and working with the amazing team from Covet and the very talented photographer Rachael King Johnson. My clients were so nice to open up their home to us for the photoshoot. I can’t wait to see the article!” says Kara of the experience.

 

 

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PHOTOSHOOT AT A GLANCE

 

From top-left to bottom-right:

1. Kara puts together a delicious plate of cupcakes from The Cupcake Corner.

2. Leigh creates simple floral arrangements with bunches of orange and yellow blooms.

3. Interior Designer Kara Marantz makes the kitchen magazine-ready.

4. EQ3′s rubberwood cheese board with all the fixings.

5. Kara fills an EQ3+ Sagaform Wine / Water Carafe with red wine – a must for any kitchen lifestyle shoot!

6. Photographer Rachael King Johnson captures the delicious spread and the dining room beyond.

7. Arthur stops by to lend a hand with styling EQ3′s Harvest Dining Table and to pick up some facts for the feature’s written content.

8. Kara pulls out her tools to hang some last-minute artwork in the adjoining living room.

 

Thank you to Covet for the opportunity to join them on set. And, congratulations to Kara on her first magazine feature. Looking forward to seeing more of her work showcased in future issues! 

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