We polled the EQ3 team to find out which lifestyle shot from the new EQ3 2013-2014 Catalogue is their favourite. The responses that came back were as varied as the look and feel of each lifestyle.
Read on to find out who likes what and why!
Paul’s Fave (Senior Graphic Designer)
Obviously I’m a little biased because I was on set every day. The day we shot the Bantam work table (Page 99) and Stella sofa (Page 22) everything went really smoothly and the energy on set was great – lots of music and lots of laughs. Unfortunately, it wasn’t like that every day. I feel like that energy really came across in the Bantam photograph. For me, the colours in the props and products, and the reflections in the glass backdrop really create a vibrant workspace.
Alex’s Fave (Graphic Designer)
I chose the Stella shot (Page 22) for a few reasons. This day was the most fun I had working on the photoshoot, I love all the plants, and we ate tacos outside for lunch.
Cliff’s Fave (Visual Coordinator – Winnipeg)
The lifestyle shot I chose was the cover image featuring the new Eve sofa and chair. I find this image attractive because of its relaxed yet balance composition, bright light and unique setting. I appreciate the approach to staging the shot – with an eclectic array of brand new and previously introduced EQ3 product, EQ3+, accessories, and personal objects. The combination of balanced composition, bright lighting, unique setting, and careful staging allows the image to read as simple, comfortable, and relaxed – and who doesn’t want that?
The Lawrence recliner shot (Page 2) is a close second because of the awesome cat.
Carla’s Fave (Product Development Coordinator)
My favourite catalogue shot is the 2 page spread of the Eve sofa (Page 4 – 5). I love the combination of the colours.
Heather’s Fave (Graphic Designer)
Allison’s Fave (Marketing and Communications Coordinator)
My favourite shot is the Clyde dining table (Page 92). This shot is my favourite because of the crisp colours. I love how the small bursts of colour pop from the page creating the perfect amount of interest. I also love the shadows the lean legs of the Valentin occasional chairs create. Super dramatic.
Madi’s Fave (Casegood Product Developmont Coordinator)
I like the Reclaimed Teak bedroom (Page 70 – 71), but I’m super biased! I also like the cover image, and the one with the Eames lounge chair and ottoman.
Brenna’s Fave (Merchandising and Store Planning Designer)
I like the Burrows shot (Page 74 – 75) because it seems warm, homey and a real-life shot. The haphazard arrangement of the items on the dresser make this feel like someone just left the room.
Amy’s Fave (Social Media Associate)
The Elise sofa lifestyle (Page 25) tops my list of favourite shots in this year’s catalogue. There’s a wonderful mix of textures going on that lends real warmth to the otherwise minimal interior. The space feels at once streamlined and layered. Plus, who can argue with that view?
And, if you missed last month’s behind the scenes post, you can view it here for an insider’s look at everything that went into making this year’s catalogue.